Dyson has entered the toothbrush market with the CameraJet, a $499 device that pairs a built-in camera and AI with an electric brush and a targeted mouthwash jet. As Bloomberg reported, Dyson introduced the toothbrush as the latest in a growing wave of gadgets that build artificial intelligence and video into unexpected products. The CameraJet launched on September 1, 2026, priced at $499 and sold in two colorways, Ceramic Ultra Blue and Ceramic Pink, according to Dyson's official announcement.
The device is Dyson's first move into oral care, following decades of vacuums, hair tools and air purifiers. It's also one of the more unusual products the company has released: a toothbrush that watches your teeth while you brush them.
A 100,000-pixel macro camera feeds that targeting system, which gagadget reports has been trained on roughly 470,000 dental images. Rather than a thin, needle-like stream typical of standalone water flossers, the CameraJet releases a wider, cone-shaped spray that Dyson says spreads over more surface area at lower pressure, making it gentler on gums than a conventional jet.
The tank holds 12.5 milliliters of mouthrinse, enough for one cleaning session, and uses an internal diaphragm pump and pressure chamber to keep the flow steady no matter how the brush is angled including when it's held horizontally to reach the back teeth. Dyson calls this the "anti-gravity tank," a nod to the air-pocket problems that can plague traditional straw-fed reservoirs. A companion docking station refills that tank in around three seconds while also charging the toothbrush.
The brushing side of the device is more conventional but still Dyson-engineered. The brush head moves nearly 1,000 times per second using sonic oscillation and carries two bristle lengths designed to hug the contours of each tooth, per Forbes Vetted's launch coverage.
The box includes a charging dock that also refills the mouthrinse reservoir, a travel case, two replacement brush heads, and Dyson's own non-foaming toothpaste and mouthrinse formulated for the device. Those consumables, along with RFID-tracked brush heads, are proprietary a recurring-cost pattern familiar to anyone already invested in Dyson's other product ecosystems.
The CameraJet is available for pre-order now and is set to begin shipping on September 8, Forbes Vetted reports.
Getting there wasn't quick. Dyson says the project took six years and 661 engineers to complete, and the company has filed 38 patents connected to the device. Company figures cited by gagadget put the software work at roughly 16 million lines of code.
Potential advantages:
It's Dyson's first oral-care product: an electric toothbrush with a built-in camera and AI system that detects gaps between teeth and fires a targeted mouthrinse jet at them while you brush.
How much does the Dyson CameraJet cost?
It starts at $499 in the U.S. (up to $568 for certain bundles) and £419.99 in the U.K.
Does the Dyson CameraJet floss your teeth?
Not with string floss. It uses a cone-shaped mouthrinse jet aimed at gaps between teeth, functioning as an automated water flosser rather than traditional floss.
How does the camera work?
A 100,000-pixel macro camera captures 28 images per second, and an AI model called Gap Optical Targeting uses those images to locate spaces between teeth in real time.
When did the Dyson CameraJet launch?
Dyson unveiled it on September 1, 2026, with pre-orders open immediately and shipping beginning September 8.
Does the Dyson CameraJet work with an app?
Yes, it connects to the MyDyson app for tracking and feedback.
Is the Dyson CameraJet worth $499?
It depends on the buyer. Early reviewers found the technology effective and genuinely different from standard electric toothbrushes, but the price, size and proprietary consumables are worth weighing against cheaper smart-toothbrush alternatives.
What's included in the box?
A charging-and-refill dock, a travel case, two replacement brush heads, and Dyson's own toothpaste and mouthrinse formulated for the device.
The device is Dyson's first move into oral care, following decades of vacuums, hair tools and air purifiers. It's also one of the more unusual products the company has released: a toothbrush that watches your teeth while you brush them.
What Is the Dyson CameraJet?
At its core, the CameraJet is an electric toothbrush that also functions as a water flosser, guided by a tiny camera embedded in the brush head. The system relies on what Dyson calls Gap Optical Targeting, an AI-driven process that reads 28 live camera images per second to spot the gaps between teeth while someone brushes, then fires a short burst of mouthrinse at the gap it identifies, per Dyson's product page.A 100,000-pixel macro camera feeds that targeting system, which gagadget reports has been trained on roughly 470,000 dental images. Rather than a thin, needle-like stream typical of standalone water flossers, the CameraJet releases a wider, cone-shaped spray that Dyson says spreads over more surface area at lower pressure, making it gentler on gums than a conventional jet.
What Makes the CameraJet Different
- A built-in macro camera that watches teeth in real time
- An AI model that locates gaps between teeth as you brush
- A targeted mouthrinse jet that fires automatically once a gap is detected
- Sonic-oscillation brushing paired with dual-length bristles
- Companion tracking through the MyDyson app
How the Camera and Jet Work Together
The process happens almost instantly. Once the AI system recognizes a gap between teeth, Dyson says it can trigger the mouthrinse burst within about 100 milliseconds, according to reporting from Pulse2. That burst comes from a small reservoir built into the brush head rather than a bottle you squeeze by hand.The tank holds 12.5 milliliters of mouthrinse, enough for one cleaning session, and uses an internal diaphragm pump and pressure chamber to keep the flow steady no matter how the brush is angled including when it's held horizontally to reach the back teeth. Dyson calls this the "anti-gravity tank," a nod to the air-pocket problems that can plague traditional straw-fed reservoirs. A companion docking station refills that tank in around three seconds while also charging the toothbrush.
The brushing side of the device is more conventional but still Dyson-engineered. The brush head moves nearly 1,000 times per second using sonic oscillation and carries two bristle lengths designed to hug the contours of each tooth, per Forbes Vetted's launch coverage.
Price and What's Included
U.S. pricing starts at $499 and can climb to $568 depending on the bundle, putting the CameraJet in the same price bracket as high-end Oral-B iO models while packing considerably more hardware into the device, according to gagadget's launch analysis. In the U.K., the price is £419.99.The box includes a charging dock that also refills the mouthrinse reservoir, a travel case, two replacement brush heads, and Dyson's own non-foaming toothpaste and mouthrinse formulated for the device. Those consumables, along with RFID-tracked brush heads, are proprietary a recurring-cost pattern familiar to anyone already invested in Dyson's other product ecosystems.
The CameraJet is available for pre-order now and is set to begin shipping on September 8, Forbes Vetted reports.
Why Dyson Built a Toothbrush
James Dyson, the company's founder and chief engineer, told Forbes that the project grew out of a personal frustration: he disliked flossing and found existing water flossers weren't effective at cleaning between teeth, so he pushed the company to apply its AI expertise to the problem. He unveiled the CameraJet in Paris on Tuesday, September 1, according to TechRadar's hands-on review.Getting there wasn't quick. Dyson says the project took six years and 661 engineers to complete, and the company has filed 38 patents connected to the device. Company figures cited by gagadget put the software work at roughly 16 million lines of code.
Dyson CameraJet at a Glance
| Feature | Details |
| Camera | 100,000-pixel macro lens |
| Image processing | 28 images per second |
| AI training data | ~470,000 dental images |
| Jet response time | ~100 milliseconds after gap detection |
| Mouthrinse tank | 12.5ml, refills in ~3 seconds at dock |
| Brushing motion | Sonic oscillation, ~1,000 movements/second |
| Colors | Ceramic Ultra Blue, Ceramic Pink |
| App | MyDyson |
| U.S. price | $499–$568 depending on bundle |
| U.K. price | £419.99 |
| Ships | September 8, 2026 |
Is the Dyson CameraJet Worth $499?
That depends on how much value someone places on replacing manual flossing with an automated system and how comfortable they are with a premium price tag.Potential advantages:
- Combines brushing and targeted flossing in one motion
- Camera-guided precision rather than guesswork between teeth
- Gentler, wider spray pattern than a traditional water-flosser jet
- Fast recharge-and-refill docking station
- $499 starting price, rising with certain bundles
- Proprietary, RFID-tracked brush heads and rinse formula add ongoing costs
- Larger device than a standard electric toothbrush
- A learning curve during the first few uses
Frequently Asked Questions
What is the Dyson CameraJet toothbrush?It's Dyson's first oral-care product: an electric toothbrush with a built-in camera and AI system that detects gaps between teeth and fires a targeted mouthrinse jet at them while you brush.
How much does the Dyson CameraJet cost?
It starts at $499 in the U.S. (up to $568 for certain bundles) and £419.99 in the U.K.
Does the Dyson CameraJet floss your teeth?
Not with string floss. It uses a cone-shaped mouthrinse jet aimed at gaps between teeth, functioning as an automated water flosser rather than traditional floss.
How does the camera work?
A 100,000-pixel macro camera captures 28 images per second, and an AI model called Gap Optical Targeting uses those images to locate spaces between teeth in real time.
When did the Dyson CameraJet launch?
Dyson unveiled it on September 1, 2026, with pre-orders open immediately and shipping beginning September 8.
Does the Dyson CameraJet work with an app?
Yes, it connects to the MyDyson app for tracking and feedback.
Is the Dyson CameraJet worth $499?
It depends on the buyer. Early reviewers found the technology effective and genuinely different from standard electric toothbrushes, but the price, size and proprietary consumables are worth weighing against cheaper smart-toothbrush alternatives.
What's included in the box?
A charging-and-refill dock, a travel case, two replacement brush heads, and Dyson's own toothpaste and mouthrinse formulated for the device.